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Personal Marketing

Personal career marketing: This isn’t a phrase that is familiar to most people.  Where does it come from?

Simply put, if you consider yourself a career professional, to truly stand out in the job market, you must identify and communicate what it is that makes you unique and valuable among your competitors for the same position.

This is similar to the way that marketers promote products and services. They identify the value proposition and anticipated results that the purchaser can expect, and promote these factors.

Successful job seekers do the same. That is the meaning of personal marketing. Similar to copywriters and other marketing expertise, specialists in personal marketing can help you promote yourself more effectively in the job market.

The articles on this blog will help you “up” your personal career marketing game and win a competitive edge in the job market.

Mindset Changes You Can Choose to Revive a Stalled Job Search

Are you in the job market right now? Has your job search stalled or do you feel like you have hit a dead end? Do you find yourself getting frustrated, depressed, anxious, and fearful that you'll never find a good job, or maybe even

2022-10-15T00:58:23+00:00December 7th, 2010|Career Management, Job Search Advice, Personal Marketing|
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5-Step Elevator Pitch Template & Examples for Job Hunters

The elevator pitch aka elevator speech. You are probably familiar with the term. It is most commonly used to describe the concise 30-second speech that business owners and executives, as well as salespeople, use to describe their business, product, or service to others. More

2023-10-29T05:22:28+00:00September 20th, 2010|Career Management, Job Search Interviewing, Job Search Networking, Personal Branding, Personal Marketing|
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Is There Ever a Good Reason to Lie On Your Resume?

A number of years ago, there was a high-profile story in the news about the consequences of lying on a resume. Did you see it? Robert Irvine, the host of his own show "Dinner: Impossible" on the Food Network did not have his contract

2022-11-16T18:16:15+00:00September 13th, 2010|Career Management, Personal Marketing, Resume Writing Tips|
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6 Habits of Highly Successful Job Search Networking

You’ve heard it before: at least 80% of all the jobs are found through the “hidden” job market, also known as the “unpublished” job market. These are jobs typically landed through word of mouth and referrals as opposed to the hit-or-miss method of answering

2023-10-23T17:05:23+00:00September 2nd, 2010|Career Management, Job Search Advice, Job Search Networking, Personal Marketing|
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High-Payoff Job Search Activities to Kickstart Your Search for a New Job

In our free discovery consultations with job hunters, many tell us they have been conducting a job search for X months without any success, or that they have sent out X number of resumes with virtually no response. When we press for more details, almost

2022-10-15T01:00:25+00:00August 18th, 2010|Job Search Advice, Job Search Networking, Personal Marketing|
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5 Insider Secrets to Ramp Up Your Job Search By Incorporating Your Personal Brand

When you think about your next career move, how would things be different for you if you were HUNTED rather than being the HUNTER? Personal branding (the process of clarifying and communicating what makes you and your unique value proposition different and special) allows you

2023-07-22T15:21:39+00:00July 30th, 2010|Job Search Advice, Personal Branding, Personal Marketing|
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Tips For Writing a Resume When You Have a Less-Than-Perfect Background

Do you have a completely unblemished work history? Was writing your resume a breeze because you are perfectly qualified with a model career and educational background? Or, do you find yourself struggling to prepare your resume...struggling because of some glitch or problem in your

2023-10-23T17:05:21+00:00July 26th, 2010|Career Management, Job Search Advice, Personal Marketing, Resume Writing Tips|
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Top Networking Techniques for Job Hunters

Networking is the process of developing relationships with a group of relatives, friends, colleagues, and acquaintances who can assist you with locating the information that you need to find a job. Ideally, a network will help you to identify where job opportunities are as

2023-10-23T17:01:18+00:00June 16th, 2010|Job Search Advice, Job Search Networking, Personal Marketing|
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Widely recognized as one of the industry’s longest-standing resume writing firms and an industry pioneer on the internet, Distinctive Career Services (aka Distinctive Documents) is respected for our unmatched expertise, quality, and commitment to clients. Since 1996, we have met the resume development and career marketing needs of well over 10,000 discriminating professionals in all 50 U.S. states and internationally.

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