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Personal Marketing

Personal career marketing: This isn’t a phrase that is familiar to most people.  Where does it come from?

Simply put, if you consider yourself a career professional, to truly stand out in the job market, you must identify and communicate what it is that makes you unique and valuable among your competitors for the same position.

This is similar to the way that marketers promote products and services. They identify the value proposition and anticipated results that the purchaser can expect, and promote these factors.

Successful job seekers do the same. That is the meaning of personal marketing. Similar to copywriters and other marketing expertise, specialists in personal marketing can help you promote yourself more effectively in the job market.

The articles on this blog will help you “up” your personal career marketing game and win a competitive edge in the job market.

10 Ways Your Network Can Help With Your Job Search

1. Help distribute your resume and other career marketing documents to individuals in their personal and professional networks. Email everyone in your network your resume and any other career marketing documents you are using. Your contacts will often be more than happy to help

2022-10-15T04:35:29+00:00July 14th, 2020|Job Search Advice, Job Search Networking, Personal Marketing|
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The Ultimate Guide to Personal Branding and Your Job Search

    Branding.  Long a buzzword used to describe the marketing of products, services, and organizations, "branding" is now applicable to the individual as well, in what has become known as your "personal brand." "Your premium brand had better be delivering something special,

2022-10-15T12:58:04+00:00January 11th, 2020|Personal Branding, Personal Marketing|
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9 Keys to Lifelong Job Search and Career Success

No matter what the job market is like...no matter how high or low unemployment is...there are always people who struggle to find a rewarding job while others have remarkable success, conducting fast, effective job searches that result in long-term career success. These former job

2022-10-15T04:39:32+00:00December 21st, 2019|Career Management, Job Search Advice, Personal Marketing|
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The Ultimate List of Core Values and Personal Brand Attributes

A successful personal brand is authentic. It reflects your unique personal attributes. Uncovering your personal brand requires self-evaluation to identify your passions, values, and aspects of your personality. Review the following list of more than 325 core values and personality traits. Narrow the list

2022-10-15T12:59:29+00:00May 24th, 2019|Personal Branding, Personal Marketing|
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The Definitive Guide to Giving and Getting LinkedIn Recommendations

With all the changes to LinkedIn, one thing that never goes out of style is having people say nice things about you on your LinkedIn profile — even if LinkedIn puts different emphasis on the role of LinkedIn Recommendations in the profile. For recruiters

2023-07-22T15:21:52+00:00August 8th, 2017|Career Management, Job Search Advice, Job Search Networking, Online Job Searching, Personal Marketing|
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How To Land Your Dream Job: Take Proactive Control

You're having that dream again. You know, the one where you forgot about your dream job interview and you're not prepared in the slightest. You've shown up wearing faded pajamas and fuzzy slippers, and to your horror, your resume is written in purple crayon.

2023-10-23T17:01:49+00:00April 20th, 2017|Career Management, Job Search Advice, Personal Marketing|
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Shhhhh! How To Conduct A Secret Job Search

People change jobs often throughout life. And currently employed people always worry about how to conduct a secret job search. The average person born in the latter years of the baby boom (1957-1964) has held 11.7 jobs from age 18 to age 48, according

2022-11-16T18:17:28+00:00March 9th, 2016|Career Management, Job Search Advice, Personal Marketing|
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What To Say In a Job Interview When You’ve Been Fired

Okay, so you've been fired.  It happens, even to interesting and successful people.  Perhaps you saw it coming.  Perhaps you didn't (which is a topic for another time).  Either way, the effect a termination has on your life usually ranges from unpleasant to downright devastating.

2023-01-21T23:39:51+00:00April 25th, 2014|Job Search Advice, Job Search Interviewing, Personal Marketing|
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Easy Steps to Get Started Using Twitter to Find A New Job

      Do you Tweet? If not, maybe you should, especially if you are trying to find a new job. Perhaps it would be misleading to say that as a job searcher you MUST be on Twitter, LinkedIn, Facebook, or other social and business

2022-10-14T19:10:48+00:00February 6th, 2014|Online Job Searching, Personal Branding, Personal Marketing|
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Googled Yourself Lately? Why Your Online Image Is Critical To Your Job Search

  Small business owners find Google search a fast free tool to check their job candidates. Most large businesses now require a search for the same reasons. Moreover, the Google search links to your Facebook, Twitter, and LinkedIn profiles (and more), so if you are involved

2022-10-14T20:07:44+00:00December 6th, 2013|Career Management, Online Job Searching, Personal Branding, Personal Marketing|
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Widely recognized as one of the industry’s longest-standing resume writing firms and an industry pioneer on the internet, Distinctive Career Services (aka Distinctive Documents) is respected for our unmatched expertise, quality, and commitment to clients. Since 1996, we have met the resume development and career marketing needs of well over 10,000 discriminating professionals in all 50 U.S. states and internationally.

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